FREDERICKSBURG, Texas (July 2, 2026) – The Fredericksburg Chamber of Commerce invites business owners, marketing professionals, nonprofit leaders, and entrepreneurs to attend its upcoming Master Class: Digital Marketing & Social Media on Tuesday, August 11, at the Pioneer Museum Sanctuary, entrance located at 312 West San Antonio Street in Fredericksburg.

Designed for businesses looking to strengthen their online presence and better connect with today's digital consumers, the educational program will begin at 3:00 p.m. with presentations concluding at 4:30 p.m. Attendees are then invited to continue the conversation during a networking wine reception immediately following the program.

The Master Class is open to the public, with discounted registration available for Chamber members. Registration is $40 for Chamber members and $50 for non-members.

The class will feature two industry experts sharing practical strategies businesses can begin implementing immediately to improve their digital marketing efforts.

Nisi Bennett, founder of AJB Consulting Group, will present "Posting and Praying Isn't a Strategy." Bennett specializes in AI automation, digital communications, and online visibility, helping organizations leverage emerging technology to increase their reach and impact. During her session, attendees will learn how artificial intelligence, search, and social media platforms are changing the way customers discover businesses, what builds trust online, and how to develop a social media strategy focused on meaningful business growth—not simply collecting likes and followers.

The second presentation, "Click to Clink: Why Your Website Is Your Most Important Digital Marketing Asset," will be led by Martha Dixon, Director of Spark at Clinkology. With more than two decades of marketing experience, Dixon has helped businesses throughout the hospitality and wine industries create strategic websites that convert online visitors into loyal customers. Her session will explore how thoughtful website design, compelling messaging, user-friendly experiences, and data-driven insights can increase visibility, improve customer engagement, and turn digital attention into bookings, sales, memberships, and long-term relationships.

“One of the Chamber's priorities is providing educational opportunities that help our business community stay competitive," said Jim Mikula, President/CEO of the Fredericksburg Chamber of Commerce. "Whether you're managing your own marketing or have an entire team, this class will provide valuable insights into today's digital landscape and actionable tools you can use after the event." 

Registration is available now. Seating is limited, and advance registration is encouraged. For more information or to register, visit the Fredericksburg Chamber of Commerce website, fbgtxchamber.org, or contact the Chamber office at (830) 997-5000.

The mission of the Fredericksburg Chamber of Commerce is to champion our business community through collaboration, information and service.

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